Brand Elements / Graphic Elements
Expressive and intentional.
Our elements create a sense of movement in our brand, and paired with this striking use of colors, it demands the viewer’s attention. But this is only the tip of the iceberg — these are a few ways to use the elements, but they’re bursting with creative opportunities.
Brand Elements / Graphic Elements
Clear and mighty.
Whether these versatile patterns live in the foreground or background, they can quickly convey in a simple way the idea of getting you from point A to point B.
Patterns may be used as a texture on top of a white or color background for visual interest.
Color patterns over warm colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a screen or multiply effect. White patterns over warm colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a soft light effect.
COLOR OVERLAYING COLOR BACKGROUND
WHITE OVERLAYING COLOR BACKGROUND
Color patterns over cool colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a screen or multiply effect. White patterns over warm colored backgrounds can be used at 100%, 75%, 50% or 35% opacity using a soft light effect.
COLOR OVERLAYING COLOR BACKGROUND
WHITE OVERLAYING COLOR BACKGROUND
Brand Elements / Graphic Elements
Icons can be used to help convey information more clearly and to add visual interest to a design. They may be used in any of the primary or secondary brand color palette or in full color, depending on the context and tone. If you need a specific icon that is not already created, please submit a Creative Request.
Spot illustrations help showcase a differentiator or explain an ACE experience. They’re lightweight, not too busy but are there to help enhance the flow by bringing the interface to life and delighting the user. There are six spot illustrations to represent six core differentiators:
1 color at varied opacities
reports
academic resources
Stroke with colored accent shapes
videos
blog
Prominent stroke on dark background
icons
organic social
mobile app
Full color
website
ATC email journeys
field ad hoc emails
Please contact marketing at marketing@ace.edu if you would like to use these spot illustrations.
Please follow the guidelines below when using ACE’s unique icon set.
