Imagery

Expressive and genuine.

Our imagery is a blend of elements that provoke thoughts of movement and authenticity. The patterns and shapes hint at our wayfinding theme, while the images that capture real people let the world know we’re human.

Photography

The new brand embodies what matters to us at American College of Education—a sincere devotion to our students, a radiant passion for education and an emphatic obligation to change our communities. Our imagery reflects that. It is relatable, authentic and embodies the essence of our students, faculty and staff.

ATTRIBUTES OF PHOTOGRAPHY

Real, natural, authentic people and interactions
Clean and simple compositions and backgrounds
Unique points-of-view or perspectives
Vibrant, using natural light
Not cliché or obviously stock

Portraits

Authentic and inclusive.

Our portraits capture who our students truly are. Our use of natural life creates imagery that is relatable, authentic and embodies the essence of our students, faculty and staff.

Stock Images

Our stock image selections should be authentic and match the look and feel of the brand. When possible, make vector images unique by changing colors, shapes or elements to better align with the style guide.

06 summer planning for next year list.jpg

07 online professional development summer list.jpg

TIPS FOR SELECTING STOCK IMAGES

Images are an important part of our brand and finding the right visuals can take patience. Follow the guidelines below when selecting stock imagery.

Ask yourself if the image fits the brand aesthetic established in this style guide
Avoid photos that have a generic or staged feel
Don’t use images that look or feel dated (colors, lighting, clothing, technology)
Never use soft-focus or out-of-focus images
Avoid artificial effects, filters, extreme drop shadows and pixelation
Select simple illustrations with a style that pairs well with the patterns and shapes used in our wayfinding-themed brand imagery

See the Illustration & Animation guidelines for more illustration tips.