Brand Elements / Core Elements

Color

Experienced, but current.

Our bold mix of colors embodies a modern look without losing the rich history of education. We’ve brightened the familiar tones of academia, like blue and red, to create a fresh feel that’s fit for an online college.

Core Palette

ACE Navy@2x.png

PMS 289 C
CMYK 97, 81, 47, 56
RGB 5, 33, 59
HEX #05213b

teal@3x.png

PMS 631 C
CMYK 71, 10, 28, 0
RGB 58, 175, 185
HEX #3aafb9

gold@3x.png

PMS 7409 C
CMYK 5, 35, 99, 0
RGB 239, 172, 33
HEX #efac21

Group 10796@3x.png

PMS 200 C
CMYK 19, 100, 100, 12
RGB 183, 4, 4
HEX #b70404

lightgrey@3x.png

PMS 536 C
CMYK 39, 21, 20, 0
RGB 158, 178, 189
HEX #9eb2bd

Secondary Palette

Lightblue@3x.png

PMS 299 C
CMYK 73, 20, 0, 0
RGB 29, 162, 220
HEX #1da2dc

Secondary Blue@2x.png

PMS 7687 C
CMYK 100, 85, 20, 6
RGB 20, 66, 130
HEX #144282

Secondary Dark Teal@2x.png

PMS 7699 C
CMYK 87, 62, 30, 10
RGB 51, 92, 129
HEX #335c81

Secondary Orange@2x.png

PMS 7578 C
CMYK 4, 75, 97, 0
RGB 231, 100, 40
HEX #e76428

 
Secondary Dark Red@2x.png

PMS 1955 C
CMYK 31, 100, 68, 33
RGB 130,9, 51
HEX #820933

Secondary Slate@2x.png

PMS 7699 C
CMYK 87, 62, 30, 10
RGB 51, 92, 129
HEX #335c81

grey@3x.png

PMS 431 C
CMYK 67, 52, 44, 17
RGB 90, 102, 113
HEX #5a6671

 
 

EXPLANATION OF COLORS

  • PANTONE® (PMS) colors are used for 2-color printing, silkscreen and embroidery.

  • CMYK colors are used for professional printing, such as brochures and postcards.

  • RGB/HEX colors are used for digital applications, such as websites, banner ads and emails.

Using Color

Using the ACE color palette in all communications will help strengthen brand recognition and our visual voice. Our color palette consists of five primary colors and seven secondary colors that can be used in a variety of color combinations, allowing for differentiation and flexibility.

Below you will find examples of ACE colors used in a variety of ways:

color-combinations_basic.png

This color palette is pulled directly from the logo and should be used for general ACE creative.

 

This color palette is modern and refined. The yellow acts as a poppy accent color.

color-combinations_healthcare.png

A simple, bold palette that can act as a neutral. Slate and red are often used to represent Healthcare.

 

These vibrant colors convey energy and are often used for the prospective student audience.

color-combinations_podcast.png

This combination of classic colors is formal and professional. It speaks to the student-at-large.

 

This palette is light and bright to channel positivity. It is often used in blog imagery.